Copacino+fujikado

Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency

There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration for fans.The Seattle Mariners are celebrating Ken Griffey Jr.'s induction into the Major League Baseball Hall of Fame this past Sunday with an emotional long-copy print ad that tries to capture some of the star's many contributions to the sport—and the city's reputation.

Sonic’s 3-D Slushes Named the Year’s Best Billboard Campaign at 2015 Obies

Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. 

Robinson Cano’s Aura Speaks for Him in First Spot for the Seattle Mariners

The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman.Seattle's Copacino + Fujikado, now its 20th season handling ads for the Mariners, welcomes the 31-year-old with the 30-second spot below, in which Cano doesn't have to utter a word to communicate just how awesome he is.Agency co-founder and creative chief Jim Copacino tells AdFreak he felt a fair amount of pressure to produce a special debut commercial with Cano. C+F almost got Ken Griffey Jr. to do a spot with Cano (it would have been about how they both wear No. 24, though actually Cano is switching back to his original Yankee number, 22), but Griffey had a conflict and couldn't make the Arizona shoot. So, they went with this spot instead, and Copacino says the shoot couldn't have gone smoother. brightcove.createExperiences(); "With a guy of this magnitude coming in, we didn't want to trivialize him or be too cute," he says. "A writer here, Andy Corbett, a very funny guy, came up with this notion that Cano has this charismatic aura that follows him everywhere he goes—slow motion and music. It was an easy spot to shoot. The first time we worked with him, we didn't want to burden him with too much responsibility in terms of lines and acting."

This Agency Keeps Collecting Hits in Seattle

Specs

Fred Willard talks old age in retirement ads

Fred Willard is perfect for this nearly two-minute Web clip by ad agency Copacino+Fujikado for Symetra Financial. He's Shatner Lite: goofy and self-deprecating without verging on self-parody. (Plus, he'd never […]

Seattle Mariners live up to new ads, for now

With the Seattle Mariners perched atop the standings in the American League West—a phenomenon unlikely to persist for long, if the team's showing last year is any indication—this would be […]