WWTT? Coors Light’s New Campaign Calls It Like It Is — Times Are ‘Sucky’
Performance Marketing
Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages. "Pandemic," "crisis," "uncertain times," and "the new normal" are all accurate, but it's beginning to sound a [...]
Here’s How the NFL Is Beefing Up Its Digital Presence
National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone.
Anheuser-Busch’s Twitter Ads Target Super Bowl Chatter About Other Brands
Performance Marketing
Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money [...]
Ad of the Day: Van Damme Sculpts a Mountaintop Ice Bar for Coors Light
Brand Marketing
Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer.
FX Networks, MillerCoors in 3-Year Partnership Deal
The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the [...]
Ad of the Day: Coors Light
Brand Marketing
You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get [...]