Coors Light Beer

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal with an aspirational approach that's a bit unexpected for the category. 

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission.