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How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Performance Marketing

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll [...]


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Rosanna Pansino: YouTube Is a Community, Not a Cage Match

Performance Marketing

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience.

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week [...]

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Epicurious Rebrands, Launches New App

Performance Marketing

A few months into its new business and editorial leadership, Condé Nast's Epicurious is relaunching its iPad and iPhone app under the name Epicurious Recipe & Shopping List. The new [...]

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Will Paula Deen Serve Up a Comeback in 2014?

Brand Marketing

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past [...]

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Food & Wine Strengthens Ties to Celeb Chefs

Performance Marketing

In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs.