Cooking

How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven.

This Agency Created an Ad-Free, Niche Cooking Magazine

A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you.

This Week’s Must-Haves: a Lunchbox That’ll Simplify Your Weekday Routine

This week, the Adweek staff is highlighting a super-chic (and healthy!) lunchbox, a pancake printer and more. Take a look!

Why Le Creuset Is Still the Hottest Pot in America’s Kitchens

Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, you'd be surprised. Just ask Will Copenhaver.

How America’s Test Kitchen Brilliantly Brings Lab-Level Science to Real-World Cooking

If you're not a food nerd, you can skip this one. But for those of us who are, it's a big slice of amazing.

Rosanna Pansino: YouTube Is a Community, Not a Cage Match

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience.

Adweek’s Top 5 Commercials of the Week

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week looked forward to the summer days ahead. Others touched on important topics in ways that surprised and inspired. And they spanned the globe, from the U.S. to the U.K. to Brazil, sometimes in the same ad.

Epicurious Rebrands, Launches New App

A few months into its new business and editorial leadership, Condé Nast's Epicurious is relaunching its iPad and iPhone app under the name Epicurious Recipe & Shopping List. The new version replaces the first app, which launched in 2009 and has had more than 7.5 million downloads from Apple’s App Store.

Will Paula Deen Serve Up a Comeback in 2014?

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer following allegations that she used racial epithets—appears to be cooking up a comeback.

Food & Wine Strengthens Ties to Celeb Chefs

In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs.