Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.
Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect.
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.
Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.
Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
Did you know that Fig Newtons have been around for 123 years?Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years. Confused? We should explain.
A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.
In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages.
Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari Web browser.
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left.The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking.