Convertro

This Is How Your Financial Data Is Being Used to Serve You Ads

Wait, who sees my credit card bill, again?

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click data to measuring total exposures to conversions.

Pinterest’s Money Play Could Hinge on Its Meme-Laden Data

Last week Pinterest met with ad tracking and attribution firm Convertro to discuss available monetization opportunities.