Tumblr’s Creatrs Network Shares Its First Marketing Results
Performance Marketing
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones.
Bono Is a Superbrand Who Makes the World a Better Place
Brand Marketing
All the world is Bono's stage.
The 6 Manliest Fashion Brands of All Time [Video]
Brand Marketing
What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.
MediaVest Is the U.S. Media Agency of the Year
Brand Marketing
The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was [...]
The Top 20 Tumblr Ads of the Year
Performance Marketing
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads [...]
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]