How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up
Brand Marketing
Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal [...]
Converse Blows Up Chuck II to Show Off the New Sneaker’s Snazzy Insides
Creativity
Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension.
Converse Unveils the Chuck Taylor II. Here’s What It Looks Like, and How They’ll Market It
Brand Marketing
Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker.
How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
How David Maddocks Is Putting a Spring in Cole Haan’s Step
Brand Marketing
When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase [...]
Converse Hires a New Agency to Plan and Buy Media
Brand Marketing
Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, [...]