Converse Rubber Corp

Brand of the Day: How Converse Learned to Love and Celebrate Creative Types

For a 108-year-old brand, Converse is still pretty quick on its feet.

Chuck’s Big Comeback

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be higher. After all, we have at least one indisputable case of a brand living, dying and coming back as something entirely different: the Converse Chuck Taylor high-top. Brand reincarnation?