Continuum

Fisher-Price’s Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill of screen time. Fisher-Price, though, believes the two will soon merge. The Mattel brand, which caters mostly to infants and toddlers, has released a concept video—created with innovation design consultancy Continuum—showing what children's toys might look like a decade from now. 

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New Room at the Holiday Inn

Months ago, in a secluded warehouse outside of Boston, a crack team of designers from firms Continuum and ai3 assembled a top-secret prototype that would, according to internal data, change the Holiday I