contest

Inspiring or Insulting? Lyft’s Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding with a smirk, a shrug and a "no, thanks."

Clorox Enters Brand Fray at Fashion Week

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox.

Mentoring Is the Theme of Dove’s New Campaign

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their communities.

Land Rover Goes Galactic in Push for New SUV

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.

Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns.