Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.
There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.
From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists.
As content marketing matures, brands are increasingly looking beyond text to media like video and graphics.
Contently is launching an online magazine focused on the very topic the company cares about most: content marketing.