Content

How Interest Groups Will Improve the Quality of Mobile Content and Ads


How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.

Content Marketing Is Moving Toward a Zen State of Storytelling

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is clearly a nonsensical thing to say.

How Television Has Become the Newest New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle