The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at R/GA. "And I said, 'Just spell it out.' "
Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected events can foil the best-laid plans in an instant?
Contently is launching an online magazine focused on the very topic the company cares about most: content marketing.
Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.