Content Partnerships

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World’s Reckoning

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the industry.

Twitter Inks Content Partnership Deal With BBC America

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a tweet:

Yahoo Hearts Clear Channel’s Digital Radio Service

Despite his temporary (for now at least) title, Yahoo’s interim CEO Ross Levinsohn is going hard on beefing up Yahoo’s content.

CNBC and Yahoo Finance Announce Content Partnership

Effective immediately, CNBC and Yahoo will be teaming up to jointly distribute content and programming across their networks. For the financial news world, this partnership marries the largest financial broadcaster with the leading financial news website, a prospect that could give competitors in the space reason to squirm.