Why Content Marketers Fail
Performance Marketing
Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how [...]
Using Content to Nurture Leads
Performance Marketing
The difference between just publishing a blog and content marketing is less about what you create than it is about how you use what you create. In other words, it’s [...]
Are You Drowning in Content Chaos?
Performance Marketing
Let’s face it, marketers have been developing content for eons, and we don’t need to discuss the basic process around content development. But there are several new factors that require [...]
Content Marketing: Share But Don’t Overshare
Performance Marketing
Content marketing is, in large part, a balancing act between your desire to create on-going relationships with potential customers and their desire to get the information they’re currently looking for [...]
Trade Shows and Live Events as Content Marketing
Performance Marketing
You know those folks who are super-organized about the business events they attend? The ones who research the companies who are going to be there, reach out to organize meetings [...]
Why Attribution Matters in Content Marketing
Performance Marketing
Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care [...]