3 Ways to Make Your Content Marketing Work Harder for You
Performance Marketing
Content marketing success requires work before you begin writing, as well as after you've hit the publish button. Here are tips to help ensure you're reaching the right audience with [...]
The Value of ‘Old’ Marketing Content Is Finding What’s Evergreen
Performance Marketing
There is such a thing as having too much marketing content. Here's your guide to evaluating the content you have to determine what you should keep, what you should update, [...]
4 Common Threads Found in the Most Successful Content Marketing Pieces
Performance Marketing
The most successful content marketing campaigns are those that are produced as a result of a consistent strategy, which is integrated throughout the organization. Your content is effective when you [...]
How Brands Can Align Content Marketing With Sales
Performance Marketing
If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them [...]
In Content Marketing, It’s Not What You Know — It’s What You Know About Your Audience
Performance Marketing
Marketers need to know something about their target audience and they need to know how to paint an accurate picture of their ideal customers.
Why Your Content Needs to Focus on Expertise and Relevant Experience
Performance Marketing
Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing. That’s not to say that your B2B prospects are making decisions with a [...]