Is Digital Marketing Something You Can DIY?
Performance Marketing
This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]
How to Use Content Marketing to Support Your Sales Team
Performance Marketing
Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why.
Are You Taking a 360 Degree View of Content Marketing?
Performance Marketing
Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they're just shooting in the dark in terms [...]
3-Part Pre-Production Content Marketing Checklist
Performance Marketing
Here's a three-part pre-production checklist of the questions your content needs to answer in order for it to succeed. Last time around, we talked about how long the content on [...]
How Long Should Your Content Marketing Articles Be?
Performance Marketing
How long your content marketing articles are is critical to their success, but there is no one right length. How long any particular article should be depends on what that [...]
Using Headlines Well in Your Content Marketing
Performance Marketing
How you construct your content marketing headlines will impact your ability to reach and engage your target audience. Different approaches are appropriate for different goals.