content marketing

It’s Time Marketers Rethink Their Commitment to Content

Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do.

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics to

This Agency Created an Ad-Free, Niche Cooking Magazine

A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you.

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.

Mindshare’s Content Guru on What It’s Like to Be a Creative in a Media Agency

Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago

3 Things Content Marketers Should Learn From the Super Bowl

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl.

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men’s Shorts Go Viral

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online.

Do Offline Charities Hold Promise for Digital Branded Content?

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the event, including its logo splashed on digital screens around the facility and branded print materials on dinner tables.

Fresh Prince of Bel-Air Still Hip With Instagram Audiences

If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground I spent most of my days"—but also recite the entire Fresh Prince of Bel-Air theme from memory.