Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do.
It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.
Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics to
A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you.
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.
If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl.
For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online.
When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the event, including its logo splashed on digital screens around the facility and branded print materials on dinner tables.
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground I spent most of my days"—but also recite the entire Fresh Prince of Bel-Air theme from memory.