YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.
Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts.
With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to. Here’s a look at four of them.