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Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize

Brand Marketing

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]


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Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

Brand Marketing

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]

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Accounts in Review: Phew! What a Busy 10 Days

Brand Marketing

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]

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Another Casual Restaurant Needs Creative Help. This Time It’s Golden Corral

Brand Marketing

The search for new agencies among casual dining restaurants is continuing.

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Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media

Brand Marketing

Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]

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Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search

Brand Marketing

For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its [...]