ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying
Brand Marketing
The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying [...]
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Royal Caribbean’s 4 Finalists Are Midsize Players
Brand Marketing
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]
Accounts in Review: Suddenly, It’s Raining Cruise Line Searches
Brand Marketing
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]