How Treating Consumers Like Partners Will Rescue Advertising From Itself
Brand Marketing
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
Performance Marketing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.
Is Google Sharing Personal Info With App Developers?
Performance Marketing
Google has had its share of privacy scandals, but the giant could be facing another. Charging that Google has been sharing users' personal information with app developers, Consumer Watchdog filed [...]