Consumer Protection

FTC to Examine Native Advertising More Closely

Publishers that may be playing fast and loose with native ads, blurring the lines between ads and content, shouldn't be surprised that eventually the Federal Trade Commission would take notice.

Putting Brands in Their Place

Advertisers can’t say they weren’t warned.Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s self-regulatory group at its annual conference to lay down an aggressive agenda.