Consumer Scores Are the Next Privacy Boogeyman in Washington
Performance Marketing
Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy.
Zuckerberg Says U.S. Government Is a Threat to the Internet
Performance Marketing
Mark Zuckerberg took to his Facebook page today to express his frustrations with U.S. government's slow progress on surveillance reform. He even went so far as to call the government [...]
Advertising Community Heads to the White House to Talk Big Data and Privacy
Performance Marketing
GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's [...]
Study: Consumers Wary of Marketers Using Big Data
Performance Marketing
Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be [...]
Groups Try to Jump-Start Privacy Legislation
Performance Marketing
Two years ago, President Obama announced a commitment to establish a consumer privacy bill of rights. Two years later, a coalition of more than two dozen privacy and consumer organization [...]
Senators Introduce Bill to Regulate Data Collection
Performance Marketing
Commerce chairman Jay Rockefeller (D-W.Va.) and Sen.