Publishers Will Innovate Away from Google’s Privacy Sandbox
Google continues to show that they live in a different version of reality than the companies working in the open web. After their first attempt at a new privacy sandbox, [...]
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, [...]
Thankful for Being ‘Reasonable’ With Data-Driven Marketing
Performance Marketing
Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward [...]
The Sustainability of Data and the Skeptical Consumer
Performance Marketing
As long as I’ve been in this business, privacy has been an industry priority for marketers. Just as it should be. When our entire professional lives depend on continued commercial [...]
The Guardian Corrects and Clarifies Story That Damaged Whisper App
Performance Marketing
The Guardian has issued a correction and clarification on a months-old damning report that stung the anonymous sharing app Whisper and its staff. It turns out that alleged privacy problems [...]
Sneaky Facebook Study on Users’ Emotions Draws Ire
Performance Marketing
If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some [...]