How Kiehl’s No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah
Brand Marketing
Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.
9 Sneaky Marketing Tricks We Fall for Every Time We Shop
Creativity
We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why [...]
Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers
Performance Marketing
Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including [...]
Beyond the Grocery Smart Cart, the iBeacon Beckons
Brand Marketing
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent [...]
Here Are the 2014 Products of the Year
Brand Marketing
Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of [...]
Oscar Mayer Bacon Is No Longer Hiding the Blubber
Brand Marketing
In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly [...]