consumer-packaged goods

How Kiehl’s No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah

Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices like cheese and yogurt.

Meet the Flavor Force, Popsicle’s Marvel-Created Marketing Superheroes

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help.As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21.

Pepsi’s Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in Aisle 7 as you prepared for the Big Game party.

Super Bowl Ad Tracker: Everything You Need to Know About 2015’s Big Game

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event.

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us.That's why I was fascinated (and mildly traumatized) to browse through a recent Reddit thread called, "What marketing tricks do we unknowingly fall for?"While not all the respondents are experts in pricing strategy or marketing psychology, many of them experience it on the front lines as both shoppers and retail employees. While the whole Reddit post is worth a read, we pulled a few of the more notable tactics that are as insidious as they are inescapable:1. The Instant MarkdownGetty ImagesWhy wait for a holiday sale when you can find big markdowns pretty much any day of the week? Discount retailers and Amazon have made day-one markdowns so common, they're popping up all over.Redditor chriz2fer sums up the tactic pretty simply: "Retail price $139.99. Our price $49.99."  While tantalizing as a customer, all you're really seeing with such a strategy is how far below MSRP a retailer is willing to go while still turning a profit. As we saw with popular fashion delivery service Stitch Fix recently, retailers who offer steep discounts and source products from the same wholesalers can be a risky proposition.

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including cheese, pickle relish, mayonnaise and BBQ sauce. 

Beyond the Grocery Smart Cart, the iBeacon Beckons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10 percent of grocery purchases.

Here Are the 2014 Products of the Year

Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of the 23 winners of the annual Product of the Year honors.

Oscar Mayer Bacon Is No Longer Hiding the Blubber

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly became an instantly recognizable guarantee of quality. That was important.