What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status.
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition.
It’s a fairly common assumption that millennials don’t read print media because they’re all too busy browsing blogs, clicking on Facebook links and watching YouTube videos to crack open a physical magazine. Well, a new study from Condé Nast says young people's magazine readership is actually the highest it's been in decades.
Magazines' digital readership is making gains, but not enough to offset a decline in print readership, according to the latest GfK MRI Survey of the American Consumer, which tracks magazine audiences.
Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that.