Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Performance Marketing
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]
Turner Embraces Social TV, Interactive Ads via ‘Conan’ App
Performance Marketing
Sometime this month, Coco’s getting his own app. And like the Harvard-educated funnyman, this app’s going to be pretty clever.