conference

WPP’s Martin Sorrell Says Netflix Needs Ads to Pay for Original Content

Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently be profitable without taking on advertising.

Mark Zuckerberg Gets Reflective as He Nears 30

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg revealed himself.

What Advertisers Need to Know About Facebook’s Mobile Ad Network

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.

Facebook’s Ad Network Promises to Make App Partners Rich

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.

4A’s Conference Attendees Crack Jokes About the L.A. Quake

Talk about a rude awakening.After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a California-like greeting: a 4.4 magnitude earthquake.