15 Must-Attend B2B Marketing Conferences for 2020
Performance Marketing
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. I hope I am not jinxing the trend by commenting on how top [...]
Thought’s on the IMAG-MPA Conference And a Love Letter From Samir Husni
Professor Samir Husni and I both love the magazine industry, yet we come to that affection from completely different directions. He is enamored with print on paper, while I am enamored [...]
WPP’s Martin Sorrell Says Netflix Needs Ads to Pay for Original Content
Brand Marketing
Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently [...]
At MPA Conference, Publishers Embrace Change & Expand Brands Beyond Print
Monday night was the opening of the American Magazine Media conference held in New York City. All the major local American publishers were in attendance and many notable luminaries from other [...]
San Diego Dreamin’ – Charging Through ‘The DMA’
Performance Marketing
The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out [...]
On Hearst, Mt. Olympus, Oxford, and Great Publishing Conferences
You would think that a guy who goes to a dozen publishing conferences a year and is also the writer/publisher of a daily newsletter on the subject of media, would [...]