Flavored condoms generally come in sweet and fruity flavors, like strawberry, grape and banana. Now imagine one that tastes like eggplant. Durex is retaliating against the Unicode Consortium, after the tech-standardization overlord in August rejected the marketer's bid for an official condom emoji, by launching a gag campaign about the launch of a savory rubber based on the phallic purple plant—which, in millennials' texts about sex, has become a popular metaphor for dick.
Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms. David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard's rap and comedy charts, anchored a clever, nervous, long-form PSA earlier this year, sponsored by the condom brand, about the dangers of unprotected bathroom sex. Now, he's starring in two much slicker but plenty ridiculous new TV commercials, created with agency Colangelo, slated to first air this Sunday during the MTV Video Music Awards. (Trojan has a broader partnership with the youth-focused network, funding its how-to guide on sex and relationships.)
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.
Lil Dicky, the rapper, wants you to wrap your dick. The YouTube-fueled star, whose raunchy humor helped catapult him to chart-topping hip-hop fame, anchors "The Big Talk," a new four-minute ad he created for Trojan and agency Colangelo to urge condom use. In a bit that seems like a cross between Woody Allen and Seth Rogen, Dicky—nee David Burd—waxes neurotic about a friend who had unprotected sex in a bar bathroom.
Happy Super Tuesday! This year's election got strange long ago, so surely you won't mind this latest oddity—a mock debate between various Trojan condom products spouting endless sexual innuendo. Even the pitch from the brand was racy: "With debates coming to a climax, candidates going head to head, insiders and outsiders getting in on the action and pundits coming … to conclusions … we wanted to share the latest video from the makers of Trojan brand condoms: Can't Hide That Election!"
Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined by giant condoms.
Most condom ads are all about sensual pleasure, but what if the product is just too good at delivering that? That's the theme of three 15-second spots for Okamoto condoms from Cleveland agency Marcus Thomas. The ads suggest a remedy for the problem, and it brings some levity to an often overwrought category. Via AgencySpy.
Everyone loves a good long-copy print ad. And here's a clever one from FCB Lisbon for Harmony Condoms that stretches out the phrase "Oh my God" into an impressive 1,000-word sentence. The tagline: "Looong-lasting pleasure."
Trojan is jumping on the 50 Shades of Grey movie hype bandwagon. But the condom brand doesn't seem all that impressed by the franchise's BDSM-lite theme. A new two-minute slapstick ad (directed by Laura Murphy, best known for her work on MTV's Girl Code) pokes fun at a man and woman in couples therapy, discussing their misadventures trying to use the popular romance novel as a sort of Bondage for Dummies—even though the dude hasn't bothered to read it.
When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together. "No condom, no sex" is the tagline for these spots for Aides, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly, it's a charming way to tackle a decades-old message that usually feels like a high school lecture. And hey, a naked puzzle party doesn't sound all that bad. Via Osocio.