Are Digital Magazine Apps A Stepping-Stone to Paid Content?
The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the [...]
Condé Nast Has Started Using IBM’s Watson to Find Influencers for Brands
Performance Marketing
Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands.
How This Former Teen Vogue Editor Is Shaking Things Up at Architectural Digest
Performance Marketing
Specs Who Amy Astley Current gig Editor in chief, Architectural Digest Previous gig Editor in chief, Teen Vogue Age 49
How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player
Performance Marketing
Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia.
Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform
Performance Marketing
CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion.
Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content
Performance Marketing
Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new [...]