Fast Chat: Dr. Magid Abraham
Performance Marketing
Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into [...]
Facebook, comScore Say Facebook Marketing Doesn’t Suck
Performance Marketing
When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute [...]
Going for the Gold (Standard)
There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount [...]
ComScore, eXelate Cleaning Up ‘Garbage In, Garbage Out’
Performance Marketing
Advertisers wary of digital media almost always complain about the data. How do they know the audience they paid for actually saw their ad? Right now that kind of feedback, [...]
Nielsen, ComScore Retool Facebook Ratings
Performance Marketing
As Facebook becomes an increasingly vital tool for marketers, two companies have developed new systems aimed at measuring the exposure that brands receive on the social network, The Wall Street [...]
One Out of Every Six Minutes Online Is Spent Social Networking
Performance Marketing
Following recent reports of a substantial drop in Facebook users—about 6 million people in the U.S.