Google’s New Real-Time Audience Measurement Is a Brand Play
Performance Marketing
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to [...]
Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters
Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition [...]
Advertising Week Ramps Up on Native Ads, Data and Second-Screen
Brand Marketing
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's [...]
Phoenix Marketing Combines Traditional Ads With Digital Data
Performance Marketing
Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have [...]
Tremor Video Goes In-Stream Only, Abandoning Banner Ads
Performance Marketing
No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video [...]
Do Advertisers Have Any Use for Blog Networks?
Performance Marketing
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media?