comScore

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore.

ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits. 

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads.

What’s Causing Vice’s Huge Fluctuations in Web Traffic?

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February.

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it.

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some news of its own.

ComScore to Acquire Rentrak and Take on Nielsen

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for audience measurement.

News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.