Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability
Performance Marketing
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at [...]
As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode [...]
Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership
On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some [...]
ComScore to Acquire Rentrak and Take on Nielsen
Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for [...]
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Performance Marketing
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]
Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think
Performance Marketing
We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.