Alt Image Text

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

Performance Marketing

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at [...]


Alt Image Text

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

Convergent TV

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode [...]

Alt Image Text

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Convergent TV

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some [...]

Alt Image Text

ComScore to Acquire Rentrak and Take on Nielsen

Convergent TV

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for [...]

Alt Image Text

News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early

Performance Marketing

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]

Alt Image Text

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Performance Marketing

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.