CBS ‘Bangs’ Up Thursday Nights, NBC’s Slide Continues
CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition.
What Social Sites Should YOU Be Using?
Performance Marketing
Most people know about mega-popular social sites such as Facebook, Twitter and LinkedIn. However, I get a lot of questions about other, underutilized sites that are on the tipping point [...]
Adult Swim Brings Funk, T.I. Brings Noise
Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten primetime network [...]
NBC Plots Comedy-Driven Revival
NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the [...]
NBC Announces Fall Schedule
NBC has doubled down on its franchise musical-competition series and scripted comedy, planning fall and spring cycles of The Voice and sprinkling sitcoms across four nights.
Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar
On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2 [...]