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For Sustainable Sales, Follow the Herd

Performance Marketing

One cannot spend even a day in Yellowstone National Park and not be moved by the many lessons learned from nature that apply to so many aspects of our lives, [...]


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How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Brand Marketing

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all.

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New Ways of Thinking About Marketing in 2016

Performance Marketing

What are you to your customers? A vendor? A catalog? A funny commercial mascot? For many brands today, there's a chance to be so much more. The key is in [...]

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Yahoo Shutters Screen, Scales Back Original Series

Convergent TV

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital [...]

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The 10 Most Disappointing TV Shows of 2015

Convergent TV

After celebrating the best shows of the year and the top 10 new series, we've saved the worst for last. With a record 409 scripted shows airing in 2015, it's time [...]

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How Ken Jeong’s Life as an Internist Inspired the Pilot for ABC’s ‘Dr. Ken’

Brand Marketing

Specs Age 46 Claim to fame Star and co-creator of ABC's family sitcom Dr. Ken (premieres Oct. 2 at 8:30 p.m.); plays Chang on NBC/Yahoo Screen's Community; former internist