Communications

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.

Data Points: Social Butterflies

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of frequent social media users, 53 percent of people prefer to talk face-to-face when communicating with family. When you include calling and texting, the figure rises to 88 percent.

Portrait: Jackson & Partners

Specs Who From left, partners Randy Easterbrook, Mike Jackson and Gary Topolewski What Marketing and communications agency Where Detroit offices