The Role of Brand Communicators in an Outbreak
Performance Marketing
A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support. But when a new health threat emerges, brand communicators have [...]
Direct Marketing: An Rx for Medication Non-Adherence
Performance Marketing
Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their medication works in simple language can go a long way to helping them realize [...]
The Most Effective Webinar Follow-up Email
Performance Marketing
“Was it helpful?” That's what your webinar should have been. Helpful in an actionable way. If it wasn't? Sales representatives should gather intelligence and report their findings to the marketing [...]
How Treating Consumers Like Partners Will Rescue Advertising From Itself
Brand Marketing
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
Facing the Future
Performance Marketing
Recently, I participated in a panel discussion at a major e-commerce conference. The topic was about the “Future of Marketing,” and naturally, the discussion went towards the Internet of Things [...]
One Size DOES NOT Fit All in B-to-B Marketing
Performance Marketing
Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales program. Work smarter, not harder, and follow these six steps [...]