Gary Pascoe Named Chief Creative Officer at Chevy’s Commonwealth
Brand Marketing
Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive [...]
YouTube’s 10 Most-Watched Ads in March
Brand Marketing
Goodby’s Split with GM’s Commonwealth Confirmed [Updated]
Brand Marketing
It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business.
YouTube’s 10 Most-Watched Ads in February
Brand Marketing
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year, [...]
Inside Chevy’s Bustling, Magical ‘Find New Roads’ Launch Spot
Brand Marketing
IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign.
GM Won’t Ditch Commonwealth, Joel Ewanick’s Brainchild
Brand Marketing
General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010.