Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad

Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing the voiceover for two stirring Microsoft ads on the Super Bowl. As if that weren't enough, he also found time to voice this new ad promoting the 2015 NBA All-Star Game in New York. Created by the New York office of DDB, the spot mixes live action and animation, with flashes of NYC landmarks like the Statue of Liberty and the Brooklyn Bridge. The ad goes online today and will appear soon on those TV screens in New York City cabs and on your living room screen as well.

Alex Bogusky Takes a Shot at Coca-Cola in ‘Real Bears’ Music Video

Unless you're Mike Bloomberg, taking on big soda is not easy. And while soft-drink makers may have lost in the Big Apple, nutrition advocates are well aware that was only one battle. Now, the Center for Science in the Public Interest has turned to a familiar advertising icon, the Coca-Cola polar bears, as inspiration for a new three-and-a-half-minute animated music video aimed at exposing the unhappy health consequences of chugging a lot of sugary drinks.      CSPI enlisted top-notch ad talent, including Alex Bogusky, for the spot, which juxtaposes a happy, animated feel with a dark message. As an upbeat original song from Grammy-winning singer-songwriter Jason Mraz plays in the background, The Real Bears (as they're called in the video's title) slug soft drinks, get fatter, develop diabetes, shoot insulin, suffer erectile dysfunction, and lose their teeth before realizing it's time to dump the soda in the ocean. "Coke and Pepsi have skillfully cultivated incredibly strong emotional bonds with consumers around the world even though their products actually cause quite a bit of misery," says Michael Jacobson, CSPI's executive director. "We don't have their budgets, but we do have the truth. And the truth is that soda equals sadness."      For now, CSPI is hoping the video will go far and wide on social media, but the organization hasn't ruled out traditional media in the future. Credits below.

Fast Chat: Common’s New CEO

Dan Burrier is a veteran of the agency world, with long stints at networks like BBDO. Most recently, he spent 14 years at Ogilvy, climbing the ranks to become North American chief innovation officer in 2010. Before that, he led Ogilvy West as co-president and chief creative officer.