Comic-con

Why This ‘Fear the Walking Dead’ Star Didn’t Watch the Original Show

Specs Age 46 Claim to fame Stars as Victor Strand on AMC's Fear the Walking Dead (Sundays,

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados.

The 5 Weirdest Things Brands Are Doing at New York Comic Con

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And […]

Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad

In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend.It all began when ARCO agency RPA in Santa Monica, Calif., noticed Alfredo Garcia posting numerous selfies from ARCO stations on social media. They soon realized they'd discovered a bonafide superfan. Intrigued by Garcia's brand love and backstory (the former Air Force lieutenant colonel runs marathons and loves comic books and cosplay), the agency decided to acknowledge him in a special way. And it didn't hurt that Garcia is a natural in front of the camera.

Which Celebrities, Movies and TV Shows Won Comic-Con on Twitter?

Jennifer Lawrence doesn't tweet. But her fans sure do.

The 6 Best TV Trailers You Might Have Missed From Comic-Con

This year's San Diego Comic-Con has wrapped, and while audiences predictably went nuts over Star Wars: The Force Awakens' charming behind-the-scenes footage and the new Batman v Superman: Dawn of […]

12 Intriguing Digital Marketing Stats From the Past Week

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:

AirSign Combines Social Media With Skywriting

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it.

Key & Peele Look Back on What Made Their ‘Liam Neesons’ Spot a Promoted Clip Worth Watching

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fan

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car.