Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series
As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of [...]
The Super Bowl Is Stephen Colbert’s Opening Act, and He’s Ready to Make the Most of It
CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could [...]
Here’s How Viacom’s Networks Will Try to Bounce Back in 2016
After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016.
The Ads Are Defeated, for Now, on South Park’s Brilliant, Biting Season Finale
The ads lost the battle on South Park's season finale Wednesday night—although they may still end up winning the war.
South Park Sets Its Sights on Advertising Yet Again, Blasting Branded Content and Targeted Ads
Trey Parker and Matt Stone hysterically satirized ad blocking and sponsored content during the Nov. 18 episode of South Park, but it turns out the show creators still had plenty [...]
Ad of the Day: Rick and Morty Fans Find Their Carl’s Jr. Ad to Be Quite Tasty Indeed
Brand Marketing
Die-hard fans of Adult Swim's cult favorite hit Rick and Morty are jonesing for Season 3, but they'll have to settle instead for a Season 2 marathon this week on [...]