NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Comcast Partners With Twitter-Owned Niche and 19 Influencers to Pitch Its Cable Box
Performance Marketing
Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box.
Comcast Announces a Streaming Video Platform of Its Own
Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable.
How USA’s Mr. Robot Hacked the Problem of Summer TV
In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new [...]
Why NBCU Invested $200 Million in Vox
By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.