Customer Experience Is King in 2018, and at #AADM18
Performance Marketing
It's one of the major themes we've seen this year among the most successful marketers: The customer's experience is your brand — far more so than anything you say in [...]
Comcast Has Combined Its Linear and Digital Olympic Feeds to Make Watching the Games Easier
As the Olympics unfold, NBCUniversal is offering so much linear and digital Rio Olympic programming—6,755 hours overall—that not even the people behind it are quite sure how viewers should try [...]
With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it [...]
Crackle Partners With Comcast as It Heads Into Its Second Upfront
Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts.
Can Social Media Help Major League Baseball Get Younger?
Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find.
Amazon Now Wants to Sell You TV and Internet Packages
Performance Marketing
Amazon quietly launched an e-commerce channel in the last couple of days that's selling TV-and-Internet-bundles from Comcast Xfinity. Called Amazon Cable Store, the channel represents a partnership between the two companies.