This Ad Shows When Girls Code, They Change the World—Bros Just Build a Mom Robot
Brand Marketing
Ask two women to write code that will build a world-changing robot, and you'll get just that—a world-changing robot that measures the pollution in water and saves lives. Ask men [...]
Responsive Design Doesn’t Replace Native Apps
Performance Marketing
The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed [...]
Daily Show’s Jason Jones Doesn’t Follow Grandma on Foursquare
Brand Marketing
Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones.
The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts
Brand Marketing
The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to [...]
CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product
Performance Marketing
Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.
We Took a Bunch of SXSW Geeks on a Field Trip
Performance Marketing