At Your Service! Really!
Performance Marketing
I had to meet a friend unexpectedly at the hospital the other day. As you would expect, my mind was racing with all sorts of "what ifs." I was wondering [...]
Red Bull’s College Marketing Whiz Strikes Out on His Own
Brand Marketing
After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to [...]
Sweet Acceptance: Target Warms Hearts With College Admission Clips
Creativity
Here's one of the more compelling YouTube montage ads we've seen. Target and Deutsch LA string together clips of college applicants' reactions to the news they’ve been accepted. It's a [...]
Brilliant Ad for Technical School Will Teleport You to Hell
Creativity
Two former students of Central Institute of Technology, one of Australia's largest training institutes, have created a delightfully disturbing two-minute promotional video that showcases CIT and serves as a cautionary [...]
Perspective: College Daze
Brand Marketing
According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as [...]