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Is College Outdated? Should It Teach Real-World Marketing Skills?

Performance Marketing

On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills. On the other, universities are not meant to be training departments [...]


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What I Learned at College: A Business Lesson in Revenue Maximization

Performance Marketing

Now, after attending three different colleges, I’m impressed with some of the strategies colleges are deploying to make sure they’ve got your kid (and you!) hooked for a four to [...]

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4 Ways to Make the Most of Your First Job in Advertising

Brand Marketing

The advertising industry is ripe with opportunities for new talent. Whether you are graduating from college, worked in a different field or just have a passion for writing, storytelling, technology [...]

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Mentoring: Give a Little, Get a Lot

Performance Marketing

Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though I no longer reside in my college town, I quickly [...]

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College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL

Creativity

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own [...]

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Shatner Negotiates a Role as First Online College Commencement Speaker

Creativity

Red alert! William Shatner is back as Priceline's Negotiator, delivering the first "online commencement speech for online universities" in this spot from Butler, Shine, Stern & Partners.