MTV Wants to Make Millennials Scream
If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday [...]
These ‘Honest’ Posters for Oscar Nominees Might Be Better Than the Real Ads
Creativity
Sometimes, parody posters actually make you want to see a movie more than the real ads do. That's definitely the case with a few of these "honest" Photoshop recasts of [...]
Tipping Stunt Scores 6.1 Million YouTube Views in a Week
Performance Marketing
Salt Lake City's Andrew Hales, he of the 37,000-plus Twitter followers and the YouTube channel LAHWF, tried a prank. A really nice one. He started tipping waiters $200. The inspiring results [...]
The Sweet, Funny, Listy Ways of Getting Millennials to Love You
Brand Marketing
Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with [...]
How Vitaminwater Tricked a Bunch of Bored Subway Riders and Art Lovers
Performance Marketing
Vitaminwater has found the perfect types of people to associate with its brand: annoying subway braggarts and jerks who deface art. Ok, that’s perhaps an exaggeration. But the brand has [...]
CollegeHumor Subway Rider Tells Everyone How Great His Life Is Going
Performance Marketing
This guy interrupted a group of subway passengers with a long speech—about his success in life. It's awesome and actually not stupid at all. Thank you CollegeHumor.